Seriously, thanks for dropping by.
Mike and the Customer is about stimulating fresh thinking about the customer. Many people offer advice and good practice on customer service, customer experience or customer strategy – and when I come across it, I’ll mention it here.
Everybody’s favourite screenwriter, William Goldman, said about Hollywood that “nobody knows anything”. In the realm of the customer, this is often true, with one proviso: while everyone has some notion of what needs to be done to make things better, very few people know how to do so.
At Mike and the Customer I hope to help redress this. My goal is to offer you things that are practical; things you can use to make things better for your customers. The how, if you like.
Sometimes, however, the path to how is rocky. Sometimes we need a Dread Pirate Roberts to poke us severely to change our thinking before we can see fresh ways to do things. So, sometimes, I may put something up to provoke an argument and stimulate new thinking. If I do, forgive me – and let me know how what I am saying is wrong and what I should do to correct it. If you play nice, who knows? We both might learn to do things better.
Whatever happens, I hope you find what you find at Mike and the Customer useful and enjoyable. I love making a difference for customers, and I love helping people to do so for theirs.
Let me know what you think